This is the second of a two part blog about copywriting. In Part 1 we looked at what copywriting is and why it is important. Here we are going to look at what a professional copywriter does and the advantages of hiring one.

As we found in the last post, the quality of copywriting can make a big difference to a business and hiring an expert to write your content can have many advantages.

Firstly, what exactly does a copywriter do? Don’t they just write? Writing is a big part of the job but to complete a project so much else needs to happen too. Any given project could require a copywriter to:

• Research
• Brainstorm (because good ideas don’t come from nowhere)
• Interview
• Project manage

And of course:

• Write
• Edit
• Proofread

So, why hire a copywriter to write your content?

Save time

Writing and editing quality copy takes time, as do all the other related tasks mentioned earlier. By hiring a copywriter you will be able to free up your time, allowing you to concentrate on the other aspects of your business. A copywriter is well practiced and can write the copy in much less time than you.

Benefit from their experience

I have found that some clients may lack the confidence or skills to produce copy that will do the job. Copywriters are not only master wordsmiths (or Copysmiths, as I like to call them) but have worked on a vast variety of projects and know what works and what doesn’t. They will know what format, style and tone will work for the intended purpose and audience, giving you confidence in your client communications.

Professionally written content gives you credibility

Copy that is relevant and well written, without errors, looks professional and will give you credibility. This in turn means that potential clients are more likely to put their trust in your brand. A copywriter will make sure that your content is fit for purpose and relevant to your readers.

Copywriters can be objective

Sometimes, being too close to your business can make it difficult to see things from your clients’ perspective. Someone from outside of your business can be objective and offer a different perspective. Additionally, a copywriter will understand your client’s needs and will write more persuasive copy.

Keep your content fresh

It can be easy to run out of fresh ideas or fall into a writing rut, resulting in content that becomes repetitive and dull. A copywriter can come up with fresh ideas- it’s what they do! Furthermore, copywriters are adaptable so you don’t have to worry about losing the tone of your brand by outsourcing your content writing.

Whether you want to improve customer service with regular newsletters or grow your business through blogs, sales letters or advertorials, to get results you need consistently high quality content that engages your readers. Hiring a professional copywriter to do the writing for you will give you confidence that your content is up to scratch and producing the results that you want.

If any of the above has struck a chord and you feel that you would like help with your content, please do get in touch. You can email me at info@anitacopysmith.co.uk or use the Contact form on my website.