How to Find a Game Industry Copywriter

So you’ve developed a board game but the text is rough around the edges. Or you’ve designed a video game but you’re struggling to explain the rules in a concise way. Or maybe you’re stuck in the marketing, your game’s complete but now you need the right words to sell it. The right words will get your potential audience excited about your game. To have the best chance of success you need to work with a game industry copywriter. But how do you find and choose the right one?

What is a game industry copywriter?

A copywriter is someone who writes persuasive and engaging content that sells. A game industry copywriter specialises in writing for the board game or video game industry. Whether you need words for your marketing, box blurb, or rule book, a copywriter can help.

Copywriting is more than just writing words. Copywriters are a bit like armchair psychologists; they know how people think and write in a way that will appeal to them. They are great at getting their heads around a product and its customers, and have experience writing all kinds of advertising and marketing copy.

Copywriters also do lots of research into the product they’re writing about, the target audience, and the market – so, as a client, be prepared to answer lots of questions. Asking questions is how we write good copy.

Why do you need a copywriter?

A copywriter will help you connect with your customers and get them excited about your game. Once the copywriter has evaluated your game, customers and market, they’ll use their knowledge and experience to write copy in the style, tone and format that will work for your audience.

What can a copywriter write for you? They can write lots of stuff, including your:

Crowdfunding copy
Website copy
Blog posts
Social media posts
Newsletters and emails

Marketing materials like leaflets, flyers , or brochures
Ads
Box blurb

How to find the right game industry copywriter for you

There are lots of reasons why you’d choose a particular copywriter to work with. Essentially you need someone who can write copy that will resonate with your customers. Someone who:

🎲 Understands games

Your copywriter needs to understand how games work and what makes the game worth the investment of time and money for the customer. If your copywriter loves playing games, all the better!

🔍 Is detail orientated

The copywriter needs to understand the minutiae of the rules. They need a deep understanding, as the slightest misunderstanding or misinterpretation of a rule can be disastrous!

⭐ Understands how to write compelling content that persuades people to buy

At the core of a copywriter’s job is the ability to write copy that sells (and to make people excited to play your game). A good copywriter will know how to write persuasively and create attention grabbing copy in the right tone and style for your audience.

A good games copywriter knows how to write clearly so their copy is easy to follow (especially if they are writing about rules). They are also storytellers – people will get a feel for your game and what it will be like to play it.

🤝 Is easy to work with

You’ll spend a lot of time talking to your copywriter and answering their questions, so you want to find someone you can work well with. When you click with your copywriter, it’s much easier to work on a project together and will result in a better experience and of course better copy.

In summary, a game developer needs a good copywriter; someone who understands how games work and has the skills to connect with your audience and draw them into the world of your game.

Game copywriting nerd for hire!

If you’re looking for a game copywriter who understands your industry and customers, why not consider working with me? I’m passionate about games and can talk to your customers in a way that will make them excited to start playing. Did I say I’m a total gaming nerd?

I have soooo many board games and video games, and love spending my spare time playing with friends, family, and even solo! My favourite games on rotation at the moment are Takenoko, Carcata, and Pandemic (I have all of the expansions). Some of my favourite video games include Morrowind, Luma Island, and XCOM. Gaming runs in the family too – my husband is a creator at a small but well regarded board game company.

I’ve been working as a freelance copywriter since 2016, so I know a thing or two about what works and what doesn’t. With a background in technical writing, clear writing is really important to me. Working with me, you won’t get any pretentious waffle – just easy copy that will speak to your potential customers.

My approach to my work is collaborative and I care about getting the best results for my clients. If you’re looking to work with someone like that, then work with me – I’m an all-round nice copywriter and promise not to bite. 😊

It’s super easy to get started; just get in touch.

📧 Email me at hello@anitacopysmith.co.uk

📝 Fill in my contact form